I am a Creative Leader with over two decades of experience shaping brands that have to work across markets, cultures, and institutions. I began my career as a graphic designer and have remained close to craft throughout my work.

 

Over time, my practice expanded into brand leadership, marketing, cultural programming, and public-sector communications, driven by a desire to understand how creativity operates at scale and under pressure.

 

My work spans brand, culture, and systems. I’ve led creative direction for global consumer brands, cultural platforms, governments, and founder-led ventures across Europe, Africa, the Middle East, and North America. In these contexts, creative decisions are rarely just aesthetic, they shape trust, reputation, and long-term value.

 

I am particularly interested in building creative systems that last: identities, narratives, and ways of working that allow teams to move quickly without fragmenting the brand. I value clarity over noise, judgment over volume, and work that compounds over time.

 

I live and work between London and Lagos.